Pink city and art of living: your professional events in Occitanie

Yerevan, Jaipur… and Toulouse. Three cities that share a single enchanting characteristic: buildings whose pink reflections glow tenderly in the setting sun.

But our Pink City, beyond its distinctive terracotta brick architecture, is distinguished by a proverbial art of living. Its inhabitants carry within them a taste for conviviality and a sense of celebration deeply rooted in Occitan tradition. These qualities, combined with its geographical location, make it an obvious destination for event planners.

Toulouse, the Southwest's events bastion

At the dawn of the 1st century AD, the Romans chose a prime location, cradled by the Garonne River, to build Tolosa. The city subsequently experienced diverse fortunes, but the strategic importance of this natural network of communication routes was never to be denied.

Pink City and bridgehead of European innovation

In its contemporary form, Toulouse shines with its many facets: a city of sport (the famous Stade Toulousain) and culture (the Capitole theater), capital of the violet, it nevertheless owes much of its influence to its gastronomy, with, among other delights, a dish celebrated throughout the world — cassoulet.

Beyond the anecdote, Toulouse, France's fourth-largest city by population, is one of Europe's major technology hubs. Since the early 1970s, Airbus has made it its home, and it is home to numerous research centers and cutting-edge industries.

This is probably partly explained by its ideal geographical location, less than five hours from Paris by TGV: the major European routes intersect there, with the E80, which links Lisbon to Turkey and the Paris-Barcelona axis, with the E9.

So many assets that easily justify its attractiveness for the events sector.

The Mondine city, at the crossroads of European events

A few figures demonstrate the vitality of its events sector:

Selected by the Lonely Planet guide, which awarded it the title of first urban destination to visit in 2025 .
Praised by the Arthur Loyd 2024 barometer.
Ranked 4th international congress city by the International Congress and Convention Association in 2024.

An attractiveness confirmed by the excellent results of MEET Toulouse 2024, with 750,000 participants and exhibitors.

A pink city, an inspiration for poets throughout the centuries, Toulouse is an obvious choice for your business meetings. To help you organize your next B2B event in Toulouse, Loc'Hall invites you to discover all the richness of its venues exceptional heritage and cultural sites.

⏩ Endd all our private venues in Occitanie

Your business event in Toulouse: between permanence and modernity

The Pink City owes its rich history to an impressive concentration of heritage buildings. Always alive and vibrant, Toulouse has never sought to become a museum-city, frozen in an illustrious era. On the contrary, it has successfully integrated new buildings over the centuries. With, as its hereditary link, the sublime brick of such a delicate color.

From the Couvent des Jacobins, built in the 13th century, to the Castelet , an astonishing urban fortified château built at the very end of the 19th century, they have one thing in common: creativity. Toulouse, never afraid of audacity, shines through all the narrow streets of its city center. For the walker, the stroll is enchanting:

Take a few steps into the parliamentary district, and you'll find yourself in front of the Paul-Dupuy Museum of Precious Arts and its surprising contemporary cabinet of curiosities in a 16th-century Private Mansion . A little further, and you'll find the Place du Capitole, with its lyric theater that welcomes aficionados more enthusiastic than the bullfighting arenas. Do you prefer peace and quiet? The Carmelite Chapel and its painted ceilings by Jean-Pierre Rivalz and Jean-Baptiste Despax will transport you back to the infinitely charming 18th century. And for a bucolic and refined breath of fresh air, 30 minutes from the city center, the château de Roquefoulet offers four hectares of its listed park and elegantly luxurious spaces for high-flying business events.

You can make all of these exceptional sites your own, for a special evening or a studious seminar. But for your XXL projects, we've selected three venues large format Toulouse heritage and culture.

⏩ Endd all our private venues in Occitanie

Organize your BtoB event in Toulouse: our venues XXL

At the Couvent des Jacobins: inspired excess

Are you dreaming of a professional event in an exceptional heritage and cultural venue? But you need an easily accessible, city-center location that can accommodate all the participants of your annual group meeting? Look no further: choose a jewel of medieval art in the heart of Toulouse. With a capacity of over 1,500 people, the Couvent des Jacobins offers a harmonious blend of contemplative contemplation and flexible spaces that can be adapted to all your corporate gatherings.

Natural History Museum: back to basics

More than the gigantic size of the venue, for your seminar or conference, are you looking for an atmosphere that exalts knowledge and matches the message of seriousness that you wish to convey? Or are you simply dreaming of organizing your business cocktail in a spectacular and ecological setting? The Natural History Museum of Toulouse and the Museum gardens in Borderouge offer scenographies that change with the seasons, but are always perfectly calibrated for impactful B2B meetings.

The Augustins Museum: a medieval gem for your business meeting

Opened in 1793, just a few years after the Revolution, the Musée des Augustins is one of the oldest museums in France. It houses a rich heritage of more than 700 works, from the Middle Ages to the 20th century.

For an exclusive cocktail in its tree-lined cloister protected from the wind, a privileged visit followed by a gala dinner or preceded by a delicious breakfast, your professional event in one of the venues the most emblematic of the Pink City will keep all its promises to your dazzled guests.

Plan your next B2B event in Toulouse and offer your guests and business partners a glimpse into a city that has successfully blended the legacy of the past with faith in the future. And to help you plan your project, call on Loc'Hall, an expert in prestigious event planning. The Loc'Hall collection: the most beautiful heritage and cultural sites in Toulouse, Occitanie, and throughout France!

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