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Why hold a business event at a heritage site?
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by Jade Caillot
- January 10, 2024
- Events
- 0
"What if we held our next professional event at a heritage venue?"
In 2024, the Olympic yearFrance will be the place to be for the world's for the world's leading companies. Opportunities to conquer new markets will multiply, and more than ever, France's prestigious prestigious French heritage and cultural sites will be at the heart of brand strategy.
Enhance your image, strengthen your social commitment or contribute to the economic development of your regional area: far from the sometimes stodgy and austere vision of buildings steeped in history, heritage estates have emerged as a modern, environmentally-friendly solution to promote your corporate branding.
Contents
Enhance your brand image by associating your company with a French heritage site
In a sea of brands and fierce competition where image is everything, your company is unique. It has a history and strong values that are reflected in your products.
Heritage: unparalleled photogenic beauty
In the age of social networking and Instagram, choosing your corporate event the sublime setting of Albert-Kahn Gardenthe Picasso Museum or the enchanting setting of the Pont du Gardwill provide you with unforgettable images.
A cocktail party in a prestigious venue?
A business dinner in a museum?
Your annual COMEX meeting in a unusual venues ?
Thanks to the immense range of its historical and cultural heritage, the French panorama offers you a wealth of opportunities to communicate your values and impact... discreetly.
Choosing a heritage location: the power of a strong cultural heritage
Our open societies benefit from all that well-thought-out globalization has to offer:
- competitiveness ;
- penetration of new markets ;
- economic growth ;
- technological innovation ;
- etc.
But this openness comes with the risk of seeing one's identity diluted in a standardized, interchangeable economy.
Choosing a heritage venue for a corporate event or the signing of an important contract is your guarantee of making a lasting impression on your employees and business partners.
Book heritage: anchoring a modern strategy in history
The great names in luxury have long understood this, and draw on their long heritage to create a story that enhances their products.
But everyone, from the century-old perfume house to the ultra-technological start-up, realizes that holding business events in a heritage location and associating your company with a prestigious part of French culture is one of the surest ways to reinforce your brand identity.
For French companies, associating their brand with venues emblematic of French culture gives them an added identity, an added value to a heritage recognized the world over. And for foreign companies, the value of France remains a guarantee of unrivalled chic and prestige.
Organize a business event at a heritage site to strengthen your commitment to society
"The new generation of employees is looking for much more than a salary: they are looking for meaning in their work and want an employer who shares their values and encourages them to make a difference" - Adrienne Lo (WWF)
Commitment and corporate social responsibility will be the hallmarks of the first half of the 21st century. Society as a whole is hungry for meaning.
More and more of us are becoming aware of the urgency of the ecological and social challenges facing the economy. Industrial players, often accused of lagging behind, are stepping up to the plate and positioning themselves in the front line.
The stakes for France's tangible and intangible heritage are immense.
Heritage and cultural events: discreet patronage
In the total budget allocated to historic monuments by the Ministry of Culture, the share allocated to private heritage amounts to just under just under 30 %. And even if the public authorities' efforts are constantly on the increase, the sums allocated are not enough, on their own, to make up for the glaring shortfalls.
Behind the high-profile actions undertaken by major French companies, a more discreet form of support for heritage is developing: the privatization of prestigious venues .
A model of discreet patronage, which, although it does not bear the name, nevertheless helps to maintain or bail out abbeys and chapels, and ancestral homes. By opening up their estates to the business world in this way, owners can look forward to carrying out the work essential to preserving the splendors of the past while adorning them with the finery of modernity.
Contribute to the local economy of your region
Because societal issues are not confined to a superficial vision: on the contrary, they are rooted in territories. Not content with contributing to the financial health of historic monuments and listed sites, companies also support the local economy as a whole, from small shopkeepers to hotels, from country inns to B&Bs. When a company steps outside its walls to offer its teams an excursion with a guaranteed change of scenery, sometimes just a few kilometers from its offices, it's doing much more than a form of self-promotion: it's helping to raise the profile of France's towns and villages, and ultimately protecting the region's nature and culture.
For the regions, to open up their heritage areas to French and international economic players a winning strategy on many levels.
Organizing a business event at a heritage site in in 2024 is a truly virtuous circle and a well-thought-out benefit for the company, the owners and the state.
French heritage ensures the health of regional economic areas and the image of France around the world.
Book an exceptional place another way of being a good corporate citizen.
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