Everyone agrees that the wealth of our heritage is exceptional. This observation is even a pleonasm; the only fact of having a heritage being a wealth in itself.

Not all nations are fortunate enough to have as many cultural sites listed by UNESCO as France, and that's without counting all the other sites listed by the historical monuments (about 44,000). Far from being concentrated in the Ile-de-France region, they are spread throughout France and contribute to the attractiveness of our territories. Local authorities have understood that this heritage is a treasure that must be preserved at all costs.

In addition to the traditional guided tours, heritage sites are also places to showcase a company's culture, its products, its customers or its teams.

The event industry has long since assimilated it. Fashion Week is often an opportunity for the major brands of Haute Couture to sublimate their creations. For example, for the presentation of the Spring Summer 2019-2020 collection, Isabel Marant invested the Palais Royal and Yves Saint-Laurent privatized the Fountains of Trocadero.

The province is not left out, the ancient theaters are each year the receptacle of music festivals that attract each year more and more spectators and artists of international fame. Last year alone, the Nuits de Fourvière in Lyon attracted more than 192,000 spectators around artists like Sting or Tears for Fears. And what about Orange or Vienna.

Revisiting the use of these heritage sites for event purposes, far from being controversial, is an extremely effective way to contribute to their conservation. Indeed, the companies that invest in them for an evening or a few days contribute to financing their maintenance and renovation in the manner of an ephemeral patron. Whatever its size or vocation, any company can thus proudly associate its raison d'être with the preservation of heritage. Moreover, by integrating a cultural component to the events, their organizers share an intangible value with the participants who can only be delighted to come away enriched by such an experience. And what about the duty to remember...