Portrait Elisabeth Barbier / Co-Founder of Loc'Hall

What is your background?
I have spent most of my professional career in the world of luxury in international marketing. At the end of my studies at EM Lyon, I voluntarily turned to this sector because of my taste for beautiful things and beautiful stories. I had the privilege of working with artistic directors and very demanding designers, which develops both the eye, the anticipation and the sense of service; in addition, I am president of the Luxury Club of my school's alumni, which leads me to organize events and conferences on various themes and ... to be confronted with the search for venues !

How did you join the Loc'Hall adventure?
I met Diane a few years ago during a presentation at a university in Switzerland. We hit it off right away and as we talked, we discovered that we had a lot in common.
When Diane told me about the Loc'Hall project, I was very enthusiastic, especially since I was myself thinking about the development of heritage, but more from a tourist perspective. I was won over by the relevance of the project: on the one hand, the attractiveness of these venues for economic players and, on the other, the contribution of the business world to the preservation of a heritage that is dear to us all.

What motivates you in this project?
Discovering extraordinary venues by their history, their architecture or their content, trying to highlight and enhance venues sometimes unknown is terribly gratifying.
In addition, the entrepreneurial adventure, the day-to-day construction of a lasting history and the daily learning of all the workings of the profession in perfect complementarity and complicity with Diane is also a real source of satisfaction.

What is your role within Loc'Hall?
Of course, we think together about most of the company's orientations, but my role is more specifically focused on the commercial part and the search for venues which, in order to be referenced on Loc'Hall, must correspond to a charter that we have defined in advance. I also manage the digital marketing for everything that concerns the content strategy (blog...) and the animation of social networks.

Tell us about your passions!
I am passionate about travel, preferably off the beaten track: I love to build roadtrip itineraries, to find places and to share my discoveries with my friends, so much so that my friends call me the travel designer... in the end, it's all about venues and the quest for nuggets!